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Things to Consider
- Is Your Book of regional interest only? The market for this type of book may be smaller, but it is much easier to connect with your market effectively through local radio, book launches, newspaper articles, and offering your book for sale at brick and mortar stores in a specific area.
- Is Your Book Connected to a Specific Landmark or Attraction? Often, this type of book is marketed effectively at souvenir stores at or near the attraction. Books are popular items for tourists who are looking for a relatively inexpensive item to remind them of their visit. This type of book can have strong sales year after year.
- Can Your Book Be Marketing to Associations? This is most effective when selling your books from the website we make available to each author. If the subject of your book is related in some way to an association, you would be able to contact the association and ask to have your website listed in their e-newsletter. Members of the association would then be able to visit your site directly and order your book. Many associations have in excess of 30,000 members.
- Is Your Book Professionally Produced? If you have an existing book but are having trouble placing your book in brick and mortar stores, it is quite likely the quality of your book is the problem. With the majority of books produced for independent authors being poor quality, bookstores are not willing to take the risk of a high number of returns. You may have an outstanding book, but if the quality of the materials used in the production are poor, this reflects on your book. As well, if your cover design or page layout are not professional in appearance, your sales will be poor regardless of the content of your book. The success of your book very much depends on the overall appearance of your book.
- Do You Have Books On Hand? You should always plan to have at least 50 copies of your book on hand. It is impossible to effectively market your book without having a number of copies of your book immediately available.
- Are You actually Self Publishing? This may sound like an odd question, but if the company you are considering issues contracts, pays a royalty, provides a U.S. ISBN number, or claims to offer marketing through retailers such as Amazon and Barnes and Noble, it is likely you are not self publishing. As a result, you may not be able to market your books as easily and effectively as a self-published author.
- As a self-published author you should simply pay for the printing of your book. This will dramatically lower your production cost and allow you to make 100% of the profits from the sale of your book. This will also allow you to retain all the rights to your book and place your book in bookstores of your choosing. If you like, you can easily market your book through retailers such as Amazon yourself without paying the steep price of a middleman. As a self-published author, you have the freedom to choose how to market your book.